BEECHER’S CHEESE
ABOUT THE PROJECT
I had a blast creating this catalogue and packaging for Beecher’s artisan, handmade cheeses. The catalog highlights the cheese making process that takes place in-store at Seattle’s Pike Place Market and includes suggested pairings and recipes to use with their most popular cheeses.
Photo direction, creative direction and design by Jennifer Katheiser. Photography by Jessica Shaver.
SCOPE OF WORK
RESEARCH
Competitive Analysis
DIRECTION
Storyboarding
Photo Direction
Art Direction
DESIGN
Style Board
Typography
Package Design
Catalog Design
Page Spread from Beecher’s Cheese Catalog and Recipe Book
Page Spread from Beecher’s Cheese Catalog and Recipe Book
Beecher’s Cheese and Ice Cream Packaging
Photo from the in-house cheesemaking that takes place at Beecher’s Cheese Headquarters at Pike Place Market in Seattle
NEXT: KEEP RUNNING
Creating a friendly logo for a local KC favorite running group, Roadrunners of Kansas City.