ROADRUNNERS OF KANSAS CITY
ABOUT THE PROJECT
Designed this logo for a Kansas City beloved running group, Roadrunners of Kansas City. The design is meant to show this group is friendly, fun and welcoming to all. The character was named Miles, the group mascot, after he became known and loved by the group.
Illustration and design by Jennifer Katheiser. Character run form directed by Coach Amy.
SCOPE OF WORK
RESEARCH
Competitive Analysis
DIRECTION
Art Direction
DESIGN
Multiple Sketches
Visual Direction
Design
Logo for water stop signage on long runs through Kansas City.
Water stop signage in use on a typical summer Saturday morning long run.
Example of Roadrunners logo in action on stair repeats during a Tuesday speed session.
Logo inspired by running, fun and friends. Here the logo and character are used on a visor. (Logo and character placement for visor chosen by Coach Amy).
NEXT: HELP PEOPLE CONNECT
Designing product that helps people stay connected and show others how much they care.