HALLMARK TRENDS WEBSITE
Intro for Color Page
Color Trends Main Page
Out & About in Kansas City Page
ABOUT THE PROJECT
The strategy of the Hallmark Trends site was to share latest research from the Hallmark Trends team, including industry inspiration, color palettes, articles and city tour guides with the Hallmark creative community.
Myself and fellow designer Tracey Gose created the visual direction, user flow, high fidelity wireframes, front end coding and maintenance of the site.
Creative direction and Trends content by Marita Clough and Scott Butterfield.
SCOPE OF WORK
UX
Research
User Flow
Wireframes
Prototype
UI & Visual DESIGN
Visual Direction
Style Guide
High Fidelity Wireframes
Front End Design
Maintenance
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Designing creative renewal with paper flowers.