HALLMARK SIGNATURE PAPER WONDER
Signature Paper Wonder Cards
Detail of Signature Paper Wonder Birthday Card
Detail of Signature Paper Wonder Easter Card
ABOUT THE PROJECT
Featured worldwide, these dimensional, handcrafted greetings, designed with premium paper, rich textures, foil and special processes, give the recipient a sense of wonder and discovery. These special gift items are meant to be kept and displayed for years to come.
Shown: Beautiful Butterlfies, Dinosaur Birthday and Happy Easter pop-up greeting cards.
Design and illustration by Jennifer Katheiser. Art Direction by Angie Appleman. Creative Direction by Angela Ensminger.
© HALLMARK CARDS, INC.
SCOPE OF WORK
RESEARCH
Competitive Analysis
Market Research
DESIGN
Concept Sketches
Collection Trade Dress
Collaboration with Paper Engineer
Illustration
HALLMARK SIGNATURE ORNAMENTS
Hallmark Signature Porcelain Swan Ornament
Hallmark Signature Porcelain Production Spec
ABOUT THE PROJECT
These stylish, premium, upscale ornaments were designed to create a magical holiday while adorning your holiday tree.
Shown: Signature Porcelain Swan Ornament and Signature Porcelain Angel Ornament
Design by Jennifer Katheiser. Art Direction by Angie Appleman.
© HALLMARK CARDS, INC.
SCOPE OF WORK
RESEARCH
Competitive Analysis
Market Research
DESIGN
Concept Sketches
Production Specification Drawings
NEXT: TREND SPOTTING
Creating a go to trends spot for Hallmark creatives.